User-Interface &
Experience Design
The user experience of a product is a key factor in determining its success and acceptability by end-users.
User-Interface &
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Increase user retention with a user-friendly interface
Technology has changed how humans live and satisfy their needs.It is undeniable that smartphones have increased the use of digital products such as websites and mobile apps.
People use websites and apps based on their user experience. A survey on online shopping conducted in April 2022 found that 90% users stopped using an app due to subpar performance, and 52% never returned to a website due to poor UX/UI design. As a result, your product's UI/UX design needs a lot of consideration. When a user explores a product, the first impression is determined by its design and responsiveness. Your product must have an intuitive user interface and experience to attract and retain a user's interest. A product with an excellent UI/UX design can easily convert a window-shopper into a buyer and a free trial user into a long-term paying customer.
With over a decade of experience in UI/UX design, our team has designed award-winning user interfaces for innovative startups and international brands like UNICEF and Whichride App. Our UI/UX design service aids businesses in streamlining complex procedures and enhancing user retention and engagement. Our approach to UI/UX design:
User Experience
Every design choice is based on a user's needs. We interview your end-users to understand their goals and use this data to develop user personas. We then create user journey maps and user stories for each persona. User journey maps help us in comprehending the steps each user needs to go through to accomplish a goal.
User Interface Design
Now we understand the user’s needs, we design wireframes to establish the structure and flow of the user interface. Once wireframes are complete, they are converted into clickable prototypes using Invision and Figma. The prototypes are tested with real users to gather feedback. We turn the wireframes into detailed user interfaces while ensuring that images, colours, and fonts adhere to your brand guidelines. A/B testing is conducted with actual users, via surveys and testing sessions helping us to validate our ideas.
Related Projects
Are you finding it difficult to retain users?
The internet has empowered consumers with diverse choices. Gone are the days when a user only had a handful of options to satisfy theirneeds. Organisations are finding it more challenging to retain users and cater to their interest. We have been able to help businesses understand their users’ needs, thanks to our years of experience building digital products. Our purpose is to craft user experiences that help your end users get from A-B as easy as possible.
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