We assist organisations in defining their identity and developing a distinct visual signature that enables them to stand out from the crowd. We guide our clients in understanding their company's culture and core values.
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Your brand identity determines your brand perception in the market, regardless of your company's size or the industry in which you operate. Our responsibility at Studio 14 is to assist you in creating an identity that works across multiple customer touchpoints, raises awareness, and drives engagement.
With over ten years of experience in brand research and visual identity, we have worked with PLAN International, Whichride App and other notable global organisations. We are experts in creating robust brand strategies and distinctive logos using industry-leading tools such as Adobe Illustrator and Photoshop.
Our brand research and visual identity team work with organisations to visually define and adopt a succinct brand personality. We help our clients clearly and articulately describe "who they are" and "what they do". Our branding process is divided into five stages, which are as follows:
We evaluate the services you offer in great detail. We consult with internal stakeholders to gain a deeper understanding of the company, the target market, and the leading competitors. Then, to introduce a fresh viewpoint, we converse with your audience. The data and insights compiled from our research serve as the baseline for creating a brand identity, tone of voice, messaging, and other elements that make up your brand.
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After the logo is approved, we create brand guidelines and other elements such as icons and stationery. These guidelines define the general principles of appropriately expressing a brand identity and the dos and don'ts for future use. Precisely, the procedures are collated in a handbook with instructions on ensuring consistency while using the logo, colours and fonts across all communication assets
We outline proposals for brand launches that include internal and external brand rollout concepts. Among other things, a launch proposal includes suggestions for brand launch videos and social media countdowns.
We've observed brands that struggled to define their personalities and establish a distinctive tone of voice. It can be daunting to invest resources into developing a personality that resonates with your organisation and your customers' needs, but we are here to help you cross this huddle. First, let's assist you in establishing a brand identity that suits your company.
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